Dials
Raw attempts — how many times we picked up the phone for you, by agent and by day.
MeasurementNo screenshots.
No screenshots.
Just the dashboard.
Every engagement is measured the same way — activity we control, outcomes we influence, and revenue we can only report. You see all three live, in your own login, from week one. This is how that works, before you have to take anybody’s word for it.
What we report
Six numbers, straight from the dialer
None of these are compiled by hand into a monthly deck. They are written as the calls happen and rendered in your dashboard, so you can check them against your own calendar whenever you like.
Connects & connect rate
How often a human answered. Largely a function of your list and the hour of day, which is why it is reported separately from what happened next.
Conversations
Connects that survived the first ten seconds. The gap between connects and conversations is where script and agent quality actually show up.
Appointments booked
Meetings placed on your calendar against qualification criteria agreed in writing before launch — not a softer definition invented later.
Show rate
Held over concluded, so meetings still in the future cannot flatter it. No-shows stay visible instead of being quietly dropped.
Cost per meeting
Your spend divided by meetings held. The number that decides whether this was worth doing, and the one most easily left out.
Attribution
What we control, and what we don’t
An agency claiming credit for your closed revenue is claiming credit for your sales team. Here is where we draw the line — before the contract, not after a bad month.
We control
Dial volume, shift adherence, script execution, QA scores, list hygiene and DNC scrubbing. If these slip it is our failure, and the reporting will say so.
We influence
Connect rate, conversation rate and meetings booked. Strongly affected by your list and your offer — and we will tell you which of the two is the constraint.
We do not control
Show rate after booking, close rate, deal size, sales cycle. Reported because they decide whether the programme pays for itself — not because we are claiming them.
In the agreement
What is committed in writing
Contract terms, not marketing copy. These appear in the services agreement you sign, which makes them enforceable rather than aspirational.
Ten scored calls per agent per week
QA is a scheduled obligation on Managed Growth and above, tracked against target in our console. Scores drive coaching, and sustained underperformance is ours to fix at our cost.
Fourteen days to live dialing
Four gates: agents approved by you, CRM access granted, qualification signed off, list ready. The tracker shows which gate is blocking and who owns it, so a slipping launch is visible in days rather than at month end.
Qualification agreed before launch
What counts as a qualified meeting is defined and signed off before the first dial. Neither side moves that line mid-campaign.
Three-month initial term, then monthly
Long enough to be a fair test of outbound, short enough that we have to keep earning it. Month to month afterwards on 30 days’ notice.
Named clients
We haven’t published any yet
A named case study needs a client’s written permission to use their name, their logo and their numbers. Until we have that, there is nothing honest to put here — so there is nothing here.
Ask for this instead
On a call we will open a live client dashboard and walk a real running account with the identifying details removed — actual dial volumes, connect rates and cost per meeting. That is a better test than a case study, because you pick which numbers to look at rather than reading the ones we chose.
We will also arrange a reference call with a current client once the conversation is serious enough to be worth their time.